ClipKit
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ClipKit — the AI video production toolkit

Don’t make a video.
Direct one.

A full production studio in one toolkit: seven specialist agents for ad intelligence, research, script, scene design, voice, edit and quality control — conducted by Lucy, a creative director you brief like a human. The right shot for every beat, cut into one coherent piece you refine by talking, not editing.

Start directing — freeWalk the studio floor

Free starter credits · No subscription · Nothing spends without your OK

Lucy · Café Nimbus — new cut
Drop a link and I’ll board your ad.
Message Lucy…
COLD IN
11 MIN
Scene 1
1
2
3
4
5
HOOKYOUHOWSTATCLOSE
0:000:28
Word-VFX hooksTalking headCinematicCutout explainerData slideProduct b-rollKinetic typeStat popLower thirdsEnd cards

The lights go down —

INT. CLIPKIT STUDIO — NIGHT

Template tools rent you one room.ClipKit hands you the whole floor.

SAGESCOUTQUILLVISIONCASTCUTGATE

Seven specialists. One director. Meet them — then watch them run.

CENTER STAGE — THE DIRECTOR

LUCY

Every studio needs one voice.
You only ever talk to Lucy.

Bring whatever you have — a link, a voice note, a half-formed idea at midnight. Lucy is a creative director, not a form: she turns any level of input into a working brief, walks it across the floor, shows you her thinking at every call that matters — and never spends a credit without asking first.

⛓ glowskin.co/serum🎙 voice note · 0:41“premium… like an Apple ad?”📄 brand-deck.pdf

Hands-on or hands-off — Speedrun ↔ Collaborate

THE SPECIALISTS

Seven crafts, in their own right.

Not features — colleagues. Each one obsessive about a single discipline, and fluent in nothing else.

The ad scholar

SAGE

Has studied more winning reels than any strategist ever will.

Sage takes top-performing ads apart to see why they worked — the format, the category, who they were for, why the hook landed inside a second. What it keeps is structure, never lines: patterns, not plagiarism.

Hook patterns Formats & categories Audience fit
▶
▶
▶
HOOK · negative → revealCATEGORY · skincareFOR · skincare-curious, 25–40BEATS · ▮▮▮▮▯ 5-beat, 24s

A library of top-performing reels, broken down to the bone — structure is learned, lines are never copied.

The strategist

SCOUT

Reads your product like a strategist, not a scraper.

Hand Scout a URL and you get back an argument: real claims with receipts, the audience’s actual pains and desires, and two to four angles of attack — each with its why. Nothing invented; every claim traces to the source or is marked inferred.

Claims with receipts Objections Angles of attack
⛓ glowskin.co/serum
Claim“Dermatologist-tested” · traced to source ✓
Objection“Worth $49 when the drugstore one is $12?”
AudienceSkincare-curious, 25–40 · pain: routines that don’t stick
ANGLE 1 · negative hookANGLE 2 · routine collapseANGLE 3 · price reframe

Angle 1 works because the pain is visible in the first second.

The wordsmith

QUILL

Writes for the ear, at the speed of a thumb.

Quill writes spoken word, not copy — a hook that lands inside two seconds, beats that each earn the next, a CTA that doesn’t flinch. The hook is written last, after the body exists, because that’s how good hooks get written.

Two-second hooks Spoken rhythm CTAs that close
Hook ≤2s“You’ve been washing your face wrong.”
Beat 02avatar_talk · 6s — “Here’s what your cleanser misses.”
Beat 03broll · 4s — macro: the serum drop hits skin.
CTA“Try it for 30 days — on us.”
hook written last — after the body earns it

The cinematographer

VISION

Turns “make it feel premium” into two hundred engineered words.

“Premium… like an Apple ad?” is a perfectly good brief here. Vision translates any level of input into professionally engineered prompts — camera, light, motion, reference anchors, and a negative prompt that bans the AI-slop tells before they happen.

Prompt engineering Reference anchoring One idea per shot
“make it feel premium… like an Apple ad?”

PROMPT macro product hero on black glass, one soft key light, slow bloom

CAMERA 85mm · 10° orbit · 4s

REFS @product · @style · master-frame anchor 0.8

NEGATIVE warped hands · extra fingers · watermark ghosts · bokeh soup

Any level of input in — a professionally engineered prompt out. One idea per shot.

The performance director

CAST

Decides how every line should be performed.

Cast plans the performance: the route each scene takes, voice settings tuned to the emotional register of every line, takes kept short of the quality cliff. And identity is sacred — your consent-verified avatar only, never anyone else’s face.

Voice registers Scene routing Identity safety
“Here’s what your cleanser misses.”

stability 0.42 · style 0.70 · register: confident-warm

scene 2 → talking-headscene 4 → still + lip-synctakes capped at 15s — the quality cliff

The editor

CUT

Cuts on the breath, not the frame count.

Cut assembles the timeline the way an editor would: cuts on phrase boundaries, word-timed captions three words at a time, music ducked under the voice, your logo on the end card. The hook is the first frame. Never a fade-in.

Phrase-boundary cuts Word-timed captions Music ducking
cut on phrase boundariescaptions ≤ 3 words a grouphook is frame one — never a fade-in

The critic

GATE

Nothing ships because the model felt lucky.

Every generation faces Gate before it costs you anything: scored against the spec — identity match, artifact scan, product legibility. Two candidates per scene; Gate picks the winner. Fail twice and it’s surfaced to you with the reason, credits released.

0–100 rubric Identity match Fails release credits
identity match96
artifact scan98
product legibility91
prompt adherence93

SCORE 94 / 100

PASS

Two candidates in, one winner out. Fail twice and you get the reason — and the credits back.

THE PROCESS

One brief in. One ad out.

You brief Lucy once. The studio runs the relay — every hand-off checked, every spend approved by you first.

00 · You

“Here’s my product. Make people stop scrolling.”

01 · Sage

Sage arms the brief with hook patterns that already work.

→ Pattern bank

02 · Scout

Scout returns the argument — claims, audience, angles.

→ ResearchDossier

03 · Quill

Quill writes the words your audience will actually hear.

→ ScriptPayload

04 · Vision

Vision engineers every shot — prompt, references, motion.

→ SceneSpec × beat

05 · Cast

Cast plans voice and performance for every line.

→ CastPlan

06 · Cut

Cut assembles timeline, captions and music into one piece.

→ CompositionProps

07 · Gate

Gate scores every candidate before a credit settles.

→ GateVerdict · PASS

It all lands in Lucy’s live editor.

The only timeline you’ll never have to learn — scrub it, say what you’d change, watch it change.

You: “Make scene 3 more cinematic.”

Lucy: Done — take a look.

The live editor

Direct the cut,
not the timeline.

The finished piece opens in a live editor. You scrub; Lucy edits. Changes appear in place — no re-render to preview, no timeline to learn. What you see is exactly what exports.

  • “Swap the hook for kinetic type.”
  • “Punch the stat in scene 4.”
  • “Logo lower-third on the close.”
Lucy · Café Nimbus — live editor
Your cut’s live — scrub it, or tell me what to change.
Tell Lucy what to change…
Scene 3
COLD IN
11 MIN
+212%
HOOKYOUHOWSTATCLOSE
0:000:28

The vocabulary

One ad. Every language of film.

Template tools speak one language: the talking head, wall to wall. Lucy is fluent in all of them — and switches mid-sentence.

Word-VFX

Designed or filmed

Hooks that hit before frame two.

Talking head

Filmed

Your face or a stock presenter — consent-verified.

Cinematic

Filmed

Mood, story, product-as-hero.

Cutout explainer

Hybrid

Vox-style, how-it-works clarity.

Data slide

Designed · 0 credits

Stats that punch, charts that move.

Product b-roll

Filmed

Your product, in motion, in life.

The same beat, made two ways.

Designed scenes are built in code — exact type, your palette, no credits. Filmed scenes are generated — real light, depth, and feeling. Most tools only do one. Lucy picks per beat, then mixes them into a single coherent, brand-themed cut.

Designed · 0 credits

Built in code. Every glyph exact, every colour yours — and the scene costs nothing.

Filmed

Generated with real light, depth and grain — when the hook should feel shot, not set.

The director’s kit

Taste travels with you.

Brand Kit

Every frame, unmistakably yours. Lucy lifts your logo, palette, fonts and voice from your site, and themes every format with them — so a six-format cut still reads as one brand.

Show her what good looks like

Drop a reference reel, a PDF, a moodboard, a rambling voice note. “Make it like this” becomes a concrete plan — structure, pacing, format sequence — not a vibe.

Speedrun ↔ Collaborate

Hands-on or hands-off, same director. Pause at every decision — or let Lucy run and surface once, at the spend confirm.

Built on consent, priced in the open

The rules Lucy never breaks.

She never spends without asking.

Every generation posts its price first. You confirm; then it runs.

Failed generations are free.

Credits are held, not taken — a failure releases the hold automatically.

No avatar without consent.

Your avatar exists only after you record the consent phrase. No exceptions, no bypass.

Your face stays yours.

Lip-sync targets only your verified avatar — never uploaded footage of someone else.

Pricing

Credits, not commitments.

No subscription. Buy a pack, spend it on exactly what you approve — every generation shows its price before it runs.

Starter

$9100 credits

9.0¢ per credit

Meet the director

Get started
Sweet spot

Creator

$39500 credits

7.8¢ per credit

Ship every week

Get started

Studio

$991,500 credits

6.6¢ per credit

Test at volume

Get started

New accounts start with free credits. Failed generations never charge.

Made by Lucy

One brief. Six beats. One cut.

Nothing here was edited by hand. A talking head, product b-roll and a cinematic close — each generated in its own medium, quality-checked before it entered the cut, then captioned and stitched into a single vertical ad.

  • 1080 × 1920
  • Captioned
  • Six beats, mixed media
  • ~29s

Your next ad needs a director.

Give Lucy a link. Get back a cut worth arguing with.

Start directing — freeExplore templates
ClipKit — the AI studio with a creative director